Question

In a crosstabulation

a. either or both variables can be categorical or quantitative.
b. both variables must be quantitative.
c. one variable must be categorical and the other must be quantitative.
d. both variables must be categorical.

Answer 1

Answer: D - both variables must be categorical

Explanation: Crosstabulation is a technique used in the examination of 2 categorical variables. It is also known as contingency table analysis.

Crosstabulation is an analytic and useful tool in marketing research.

It creates a good relationship between the variables with its unique naming. its variables have a low chance of standing alone.