Question

Lori prefers to purchase cosmetics at self-service drug stores as saleswomen at cosmetic counters in department stores intimidate her. Lori thinks that they are prettier than her. This self-evaluation conducted by Lori is an example of _____.

A. social aspiration
B. social intimidation
C. social comparison
D. social categorization
E. social attribution

Answer 1

Answer: social comparison

Explanation: social comparison could be defined as a process of individuals trying to compare themselves against others to either check if they are better or worse than them.

In the question's case Lori has compared herself with the ladies in the cosmetic store and feels they are more good looking than she is, so she feels she can't measure up to their level.