Question

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

A. People marketingB. Place marketingC. Event marketingD. Relationship marketing

Answer 1

Event marketing

Step-by-step explanation:

Event marketing is a strategy that involves person to person techniques in promoting a brand or a product. A company organizes or participates in a popularized event. Its marketing team will engage people attending the event on a one-on-one basis. The purpose of the engagement is to promote the company's brand name, its products, or services in the event.

The company is making use of the opportunity created by the charity event to promote its business. The event is noble and is bound to attract many people. Event marketing is highly effective as a business promotion tool. Its creates a lasting impression on customers' mind. A company creates instant and long-lasting relationships with its customers through event marketing.