Question

Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.

A) transactional leaderB) opinion leaderC) role modelD) gate-keeperE) international marketer

Answer 1

Answer: (B) Opinion leader

Step-by-step explanation:

The opinion leader has the leadership quality and they influence the person attitude and the actions in an informally way. They can influence the people choices and also beliefs towards the various types of products, brands and the services.

Opinion leadership is one of the type of two step communication theory and it is basically proposed by Paul Lazarsfeld. According to the given question, Joe is known as opinion leader as he has technical properties for giving various types of knowledgeable suggestions.

Therefore, Option (B) is correct.