Question

As part of its web redesign, Pizza Hut implemented a system to collect and store consumer information including pizza preferences, delivery addresses, and payment information. Pizza Hut also allowed consumers to opt in or out of future promotional emails on its website, an example of

A. showroomng
B. interactive marketing
C. viral marketing
D. choiceboarding
E. permission marketing

Answer 1

The correct answer is B that is interactive marketing

Step-by-step explanation:

Interactive marketing is the kind or type of marketing which involves one - one marketing practice which centres on the individual customer and the actions of the prospects.

It comprise of the initiatives which are triggered by the behavior of the consumers and the preferences. In this case, Pizza hut executed a system for collecting and storing the information of the consumer comprising of preferences. Therefore, it is a interactive marketing.