Question

Your campaign about chest pains is complete, and research shows that you were most successful at reaching people who were already fairly well informed about heart attack warning signs. Unfortunately, low- income individuals at highest risk for heart attack warning signs. Unfortunately, low- income indivicuals at highest risk for heart attacks were not as influenced by the campaign. This is an example of _______

Answer 1

Answer: Knowledge gap hypothesis

Explanation: In simple words, knowledge gap hypothesis refers to the phenomenon which states that individuals having high social status understands and reacts on information presented by the media , faster than the individuals having low socio-economic status.

In the given case, it is found that people with lower status have less knowledge about the heart attacks and are less willing to do something about it.

Thus, we can conclude that the given case depicts knowledge gap hypothesis.