Question

E-Lab has project teams perform field research for its clients. These project teams are composed of students of theology, actors, and musicians as well as the more traditional marketing experts and statisticians. Each member of the group is trained to conduct observational research, interview clients, and understand the marketing impact of what they learn. E-Lab uses ____ to make its project teams more efficient.

Answer 1

cross training

Step-by-step explanation:

E-Lab uses cross training since its team is made up of people that have a wide range of training and skills. Theology students have very little in common with actors or musicians, but that is exactly what E-Lab wants since team members will be able to provide different point of views. By having heterogeneous teams, E-Lab will get feedback from people with diverse backgrounds.

For example, people that study certain careers have the tendency to think similarly, for example accountants relate everything to numbers while theology students probably relate everything to the existence of God.