Question

Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was considering what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head & Shoulders being promoted as a glamorous health-oriented product. She had always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has been

rebranded.(T/F)

Answer 1

The correct answer is: True

Step-by-step explanation:

For a company rebranding is the change of the corporate image, this results to be a really useful strategy for marketing once they offer customers a new idea about a better product. In this way, what they normally do, is to highlight different characteristics of the product or service and also to refresh the physical appearance of the product or service they sell according to trends of the moment.