Question

The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as _______. a. perceptual mapping b. disruptive innovation c. positioning d. screening e. repositioning

Answer 1

Positioning

Explanation:

Positioning is related to the market. In the market, it is about to influence the perception of the customer related to the marketing of the product. It is about the position of a brand or a product that the customer sees differently.

There is a certain type of positioning strategy:

• What are the product attributes and their benefits
• What is the price of the product
• Analyze the Product quality
• What are the use of the product and its application
• Competitors