Answer:
Observability
Step-by-step explanation:
Improving product observability is a tool used by the marketing team to give the product the benefits, results, and innovation perceived by its potential users. Innovation must be added to the benefits and results that a new product will bring to both first and potential users, the marketing team can use comparison strategies with other products, before and after and user testimonials so that the added and perceived benefits of innovation are effective for the user.