A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as punishment.
Answer: Option D
Step-by-step explanation:
Operant condition is a learning method to analyze the strength of a behavior either it is positive(encouraged) or negative(discouraged). In exact terms they are known are rewards and punishment.
Punishment is a phrase that refers to the change of the behaviors that reduces or decreases the rate of the behavior from happening again. Also, it can be known as negative or discouraged behavior. Changing behavior of customer over a product can decrease the likelihood of buying the same product again.