Answer:
The correct answer is brand community.
Step-by-step explanation:
A brand community can be defined as a community formed on the basis of attachment to a product or a brand. The consumers that belong in a brand community generally share the same tastes, cultures, and values.
The main characteristics of a brand community are
- Shared consciousness
- Sense of moral responsibility
- Rituals and traditions
A number of companies show brand communities, for instance, Jeep, Harley Davidson motorcycles, Barbie, Lego, Royal Enfield motorcycles, etc.