Question

HP's advertising agency assembles words and illustrations into an advertisement that conveys the company's intended brand message. In the context of the communication process, HP is ________.

Answer 1

encoding.

Step-by-step explanation:

The communication process used by the HP advertising agency is encoding. It occurs when the agency decides to turn some abstract idea using symbols, images, words, and sounds into a communicable and intended message.

Encoding assists in marketing and promoting a product in the form of advertisements, sales promotions and announcements, with the message and idea that the company wants to convey about the product, highlighting its positive characteristics and benefits.