Question

Given that Gabbie is looking for a budget-priced flight home for holidays, she will need to determine which flight features are most important to her. She will do this during the ________ phase. Multiple Choice postpurchase behavior alternative evaluation purchase decision information search problem recognition

Multiple Choice
a. postpurchase behavior
b. alternative evaluation
c. purchase decision
d. information search
e. problem recognition

Answer 1

Answer: Information search

Explanation: In simple words, information search phase refers to the stage under which the potential user of some product or service tries to gather every important information regarding the product or service he is willing to purchase.

The nature of information could be internal or external and the source could be any form of media. In the given case, maria wants to know about the flight service and tickets, thus, she will determine it in information search phase.