38.1k views
0 votes
What are the four stages a customer goes through when buying a product?

2 Answers

4 votes


Problem Recognition.
Information Search.
Evaluation of Alternatives.
Purchase Decision.
Post-Purchase Evaluation.
User Ckuri
by
5.5k points
5 votes
Routine response
Limited decision making
Extensive decision making
Impulsive buying
User Lucas Meine
by
5.1k points