Answer: Mass customization
Step-by-step explanation:
The mass customization is one of the marketing technique in which the various types of products and the services are get modified according to the customer requirement.
It basically associate with the mass production in which the products are available with the lower cost. In the organization, the mass customization technique basically allow the customers for selecting and designing the various types of features for the products.
Therefore, Mass customization is the correct option.