Question

Bernie's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernie's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernie's effort? Multiple Choice a) industry-oriented b) sales-oriented c) competitor-oriented d) innovation-oriented e) customer-oriented.

Answer 1

b) sales-oriented

Step-by-step explanation:

Based on the information provided with regards to the situation at hand it seems that the objective that would guide his efforts would be sales-oriented. This term refers to a business approach in which the individual focuses more on persuading the customer to purchase a certain product as opposed to focusing on other factors such as their needs and wants. This approach would drive up market shares as it will increase sales.