Question

On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the XYZ firm confirms its target market (or markets) and decides how its product will be positioned. Then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. This process illustrates1) the product launch.2) the company's evalutation of results.3) premarket demonstrations.Incorrect Response4) alpha testing.5) beta testing

Answer 1

1) the product launch

Step-by-step explanation:

The product launch process is referred to the systematic research and planning by which it could be ensured that costumers will receive a new product positively.

In this case, XYZ firm has been hired to develop market research to confirm the target market of the product and hot it will be positioned in it.