Question

________ appeals help con­sumers make purchase decisions by offering factual informa­tion that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

Answer 1

Informational appeals

Step-by-step explanation:

Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:

1. highlight your product's benefits or attributes
2. make a product demonstration or comparison against its competitors
3. use celebrity testimonials, or regular people testimonials (depends on the budget)