124k views
2 votes
Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:

1 Answer

2 votes

Answer:

The strategy is best described as the Central route persuasion

Step-by-step explanation:

Central route persuasion occurs or happen when a person who is persuaded by the content of the message. This route occurs when a person or individual is persuaded by something instead of the content of the message.

In this scenario, Jessie watched an advertisement regarding a computer and that ad is stating the information regarding the computer for consumers to establish more positive opinion regarding the products. So, it is a central route persuasion.

User Fatemeh Namkhah
by
6.6k points