Question

In terms of consumer behavior, ___________________is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

Answer 1

The correct word the "culture"

Step-by-step explanation:

In terms of consumer behavior, ______culture_____________is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.