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Of the five dimensions of SERVQUAL, the __________ is consistently reported to be the most important. Hoffman and Bateson go on to say that the __________ is consistently reported to be the least important,
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Of the five dimensions of SERVQUAL, the __________ is consistently reported to be the most important. Hoffman and Bateson go on to say that the __________ is consistently reported to be the least important, but that does not mean that it is unimportant.

User Ceesiebird
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Of the five dimensions of SERVQUAL, the reliability is consistently reported to be the most important. Hoffman and Bateson go on to say that the tangibles is consistently reported to be the least important, but that does not mean that it is unimportant.

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User Shiba
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