Question

Which of the following is not one of the key characteristics of good market research?

ethical

accuracy

timeliness

reliability

Answer 1

It is Ethical

Step-by-step explanation:

accuracy, timeliness and reliability are all part of good market research.

(and i got 100%)

Answer 2

Ethical

Step-by-step explanation:

I wanna say Ethical but I feel like there's a possibility that its wrong.