Final answer:
An e-marketplace reduces marketing costs more than traditional sales channels.
Step-by-step explanation:
An e-marketplace is an online platform that connects buyers and sellers, allowing them to conduct business transactions.
Regarding the provided statements, the correct answer is a. It reduces marketing costs more than traditional sales channels.
E-marketplaces can be more cost-effective because they eliminate the need for physical retail spaces, reducing expenses such as rent and utilities.
Additionally, e-marketplaces can reach a wider audience, increasing sales potential.