Question

For many years, General Electric had a corporate strategy of being among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. This strategy often resulted in the company ________ when certain product lines failed to meet this expectation.

a. decreasing product mix breadthb. increasing product mix breadthc. increasing product line depthd. introducing brand extensionse. decreasing product line depth

Answer 1

Answer: decreasing product mix breadth

Explanation: In simple words, product mix breadth refers to the total variety of goods and services that a brand or a company offers to the market.

In the given case, if general electrical fails to achieve top three position in the industry they will ultimately start to stop producing and offering those products which are decreasing their business.