Question

Customers at Carat, a premium jewelry store, are encouraged to make an appointment before a visit so that a customer service representative is assigned to them. These representatives help every customer make a purchase that meets his or her needs and budget after considering numerous options. The different styles and special features of the jewelry are explained to each customer to aid the purchase decision. In this case, Carat is an example of a(n) ________.

A) self-service retailerB) off-price retailerC) full-service retailerD) supermarketE) convenience store

Answer 1

Answer: Full service retailer

Explanation: In a full service retailing a business organization makes use of fully trained personnel to actively attend to each customer demands. These sales representative answers questions about the product while outlining benefits of purchasing the product to the purchaser.

The carat organization is actively using the full service retailing method. Where each customer is actively attended to and appropriate explanation on the product is given