Question

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

Answer 1

The promotion mix

Step-by-step explanation:

Promotion mix is a combination of various marketing tools that businesses use to create, maintain, and increase the demand for their products and services. A promotional mix helps a business reach a wider audience and get optimal benefits from its marketing efforts.

Promotion mix to a business will involve finding the right way of presenting information about its products and services. The manner of describing the features and benefits of the product should be persuasive enough to make the customers buy. Promotion mix uses tools that aim at enticing the customers to buy. They include.

1. Direct selling
2. Advertising
3. Sales promotion
4. Public relations.