Question

Denis went on a diet to lose some weight. When he went to lunch with some co-workers, he hesitated when it was his turn to order. Finally, he ordered the burger and fries instead of the salad and yogurt. He felt inner tension, but then justified his choice by telling himself that some protein every day is important for good health. As a result of his justification, his inner tension subsided. Which concept does this highlight in Denis?

Answer 1

Answer: Cognitive Dissonance

Explanation: The term cognitive dissonance is used to describe the feelings of discomfort that result from two contradictory beliefs. When there is a discrepancy between beliefs and behaviors, something has to change in order to eliminate or reduce the dissonance.

People have an inner need to ensure that their beliefs and behaviors are consistent. Inconsistent or conflicting beliefs lead to disharmony, which people strive to avoid.