Question

When Martha visited her favorite salon, she asked to try a new moisturizer that she was curious about, and one that they had in the salon. In this scenario, Martha acquired information about the new moisturizer through _____. Select one: a. preattentive processing b. habituation c. ongoing search d. media search e. experiential search

Answer 1

The answer is E.

Step-by-step explanation:

The correct answer is E. experiential search. According to the Consumer Behavior Book by Wayne D. Hoyer, the ongoing search is when a consumer is exposed to or interacts with a product in an external way. This could be by media search or ads, advice from friends, or experiential search. This last one is when a consumer uses a sample of the product or experience for a short period of time. This is how Martha acquired information about the new moisturizer at the salon.