Question

A company sells digital music players and is introducing its latest player to the market. The company knows it can’t compete head-to-head with Apple and its iPods at $100. It decides to choose a pricing strategy that will capture more of the market by charging a much lower price of $39. It decides to increase the demand for its digital music players in order to take advantage of economies of scale. What type of pricing strategy should the company choose? a. skim pricing b. penetration pricing c. break-even pricing

Answer 1

b. penetration pricing

Step-by-step explanation:

Market-penetration pricing is nothing but strategy where the price that is set low in order to gain market share. In price penetration, the product is not highly distinctive. Low cost attracts price sensitive customers and they will prefer to buy the product because of its low cost.

This helps in increasing the market share as more customers will be attracted towards the products or services. This pricing strategy helps in developing the economies of scale. This refers to business optimizing profits by lowering the operational cost and improving the efficiency.