Question

Jeb is trying to market a new type of chewing gum. His new gum, Popsalot, is a low involvement purchase. Which type of channel coverage should he employ?

direct
exclusive
intensive
indirect
selective

Answer 1

Answer: Intensive

Step-by-step explanation:

Channel coverage can be defined as the level of international availability which is selected by the marketer.

The level of intensity is chosen based on the different factors. These factors are production capacity, pricing and promotion policies, amount of the service which is required by the user at the end.

Intensive distribution provides saturation coverage of market by using all the market available.

These products have a range of variety from which the consumers can choose.