Question

The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables.

A. regional B. demographic C. socioeconomic D. geographic E. psychographic

Answer 1

B. demographic

Step-by-step explanation:

Based on the information provided within the question it seems that the State of Alabama Board of Tourism has segmented the market using demographic variables. These variables refer to personal information regarding different aspects of a population such as age, gender, ethnicity, race, income, family size, etc. In this scenario it seems like the ads are targeting the aspect of (traditional) family size.