Question

Jack manages an upscale French restaurant in the Washington, DC, area. His restaurant offers a few specials each evening in addition to its regular menu. Jack has trained his servers to report comments and requests for items that have previously been offered only as specials. Jack uses this information to reduce the ________ gap in services marketing.

Answer 1

Answer: Knowledge gap

Explanation: In simple words, knowledge gap refers to the difference between the expectations that a consumer have from the product regarding its quality and the value he or she actually receives from that product.

In the given case, Jack is trying to know the actual comments from the customers so that suitable changes could be made to fulfill their requirements more properly.

Hence, we can conclude that he is trying to reduce the knowledge gap.