Question

All of the following are limitations of the Boston Consulting Group (BCG) Matrix EXCEPT

Group of answer choices
A. variables such as size of market and competitive advantages are not considered in the Matrix.
B. viewing every business as a star, cash cow, dog, or question mark can be an oversimplification.
C. the matrix requires at least three years worth of data.
D. the matrix does not reflect divisional or industry growth over time.
E. the matrix does not allow a company to be classified as somewhere in between two categories

Answer 1

The answer is C: the matrix requires at least three years worth of data.

Step-by-step explanation:

The Boston Consultinf Group (BCG) Matrix does not require three years worth of data.

Steps in performing

Step 1. Choose the unit

Step 2. Define the market

Step 3. Calculate relative market share

Step 4. Find out market growth rate

Step 5. Draw the circles on a matrix