Question

The competitive strategy in which the firm succeeds by developing and maintaining a unique value for the product, as perceived by the customer, is termed: Specialization advantage. Design strategy. Benchmarking. Product specialization. Differentiation.

Answer 1

Differentiation

Step-by-step explanation:

Differentiation is defined as a strategy that a firm uses to make its product distinct compared to other products available in the market.

In the mind of the consumer a distinct product has a different value from those that are homogeneous.

This results in an increase in purchase of these goods.

Differentiation is the major competitive advantage that most firms seek to.give them an edge above other firms