107k views
1 vote
Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people money so they can live better," focusing on its low prices as the customer’s most important need. Walmart’s advertising appears to use a(n) _____ strategy to a market that is _____.

1 Answer

4 votes

Answer:

Undifferentiated; homogeneous

Step-by-step explanation:

By saying they are undifferentiated, Walmart is positioning itself as a store that, just like the clients, prefers low prices over everything else. In this way, they present themselves as a company that is of the same nature as their target audience.

User Axiac
by
7.7k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.