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Volten Inc. is an apparel store. It has separate sections for casual wear, office wear, and party wear. It also has goods of varying prices to suit people of various income levels. In this way, it caters to different sections of the society. Volten Inc. demonstrates positioning by _____.

A. product class
B. application
C. competitor
D. product user

1 Answer

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Answer: D

Explanation: Product User is a form of segmenting the product to be sold into different segments that will make the buyer more comfortable with buying the product.

User Antoine Meltzheim
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