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Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.

User Lenica
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Answer: Transmedia storytelling

Step-by-step explanation: In simple words, it refers to a technique of telling a story on multiple platforms and formats by using any kind of digital medium.

In the given case, Julian adds a video to th social media with the intent of making it viral.

Hence from the above we can conclude that the given case is an example of transmedia storytelling.

User Matlabgui
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