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Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Raycom's engineers have been asked to provide detailed specifications and recommendations for the equipment needed. The Raycom engineers will primarily play the ________ role in the company's buying center.

a. userb. initiatorc. gatekeeperd. buyere. influencer

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Answer:

E. Influencer.

Step-by-step explanation:

An influencer is a person who has the ability to influence purchase decisions of others in view of his/her power, information, position or association with his/her group of spectators.

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