Question

Segmentation, targeting, and positioning

A. are terms that can be used interchangeably in developing marketing plans.
B. are part of a firm's marketing strategy.
C. should be done simultaneously so synergies can help streamline the effort.
D. are part of the marketing plan but bear little direct relationship to the marketing mix.
E. are optional elements of a marketing plan.

Answer 1

B. are part of a firm's marketing strategy.

Step-by-step explanation:

Segmentation, targeting, and positioning are important steps that must be followed in order to create a Marketing Plan. The idea behind these concepts is to define a market segment and create and strategy to connect the good or services provided with the clients.