Question

Jenny was buying the company’s first digital copier, and she involved all of the company's department heads in the decision. Jenny spent weeks evaluating options, inviting RFPs, and negotiating with vendors before she finally made a purchase decision. This buying situation would most likely be classified as a_______.

Answer 1

New Buy

Step-by-step explanation:

A new buy is a situation that requires an item to be purchased for the very first time.

It is crucial for the business seller to provide a compelling argument in this type of purchasing situation to use their product line and a lot of information to help the business owner make an informed choice.

A new buy scenario can take much longer to happen as participants in the research evaluation and purchase center will have to make the final decision.