Question

Your boss has asked you and your marketing team to read through hundreds of new product ideas and separate those that are feasible from those that are not. Which step of the new product development process are you most likely engaged in?

Answer 1

idea screening

Step-by-step explanation:

The idea screening stage of new product development process involves the filtering the ideas to pick out the best ones. At the screening stage good ideas should be spotted and bad ideas should be disposed.

This is a very critical stage since deciding which ideas are worth developing and which aren't is a very difficult and important task. You don't want to invest in a bad idea, so you should be careful, but you don't want to toss away any potentially good idea.