Question

Dernz Inc., a food manufacturing company, markets tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Dernz's ketchup instead of other brands' ketchup. In this scenario, Dernz Inc. must employ _____.​

Answer 1

persuasive promotion

Step-by-step explanation:

Persuasive promotion refers to a marketing strategy that focuses on persuading its target market about buying a particular brand or product type. This type of strategy is commonly used in markets where several different competitors are present that offer similar products.