Question

At one time, Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers. Later, to increase sales, Miller was repositioned to attract members of the working, middle-class. What is this segmentation method called?A) user statusB) usage rateC) benefitD) behavioralE) psychographic

Answer 1

E) psycho graphic

Step-by-step explanation:

Psycho-graphics is a form of methodology which describes the consumers behaviors on psychological characteristics, basically through the common personal nature like, interests, qualities, lifestyle, comfort, etc:

In the given instance, the company targeted to sell the beer initially called as the champagne of beer, to sell it in elite class where people buy luxury items and the lifestyle is pretty elegant.

Further, it targeted the middle class to increase the sales as now depending on them as they are more in number.

For this the company might reduce the price.

Therefore, the company here uses the psycho-graphic technique or methodology.