Question

A disadvantage of the mall-intercept survey is:

A) Difficult to obtain permission of mall management.

B) Unreliability of mall-intercept interviewers.

C) Mall shoppers may not be representative of the target market population.

D) Interviewers in mall-intercept studies are often distracted by mall activities.

Answer 1

Mall shoppers may not be representative of the target market population.

Step-by-step explanation:

The key disadvantage of a mall intercept study is that it for the most part depends on nonprobability sampling for respondent choice, and along these lines the outcomes can't be utilized to make statistical judgments about any recognizable target population.