Answer: Providing the help in extracting the strategic role the new product will perform in organization's portfolio.
Explanation: SWOT analysis is the evaluation technique used in judging the process and product of any organization. It is elaborated on the mentioned factors - strengths, weaknesses, opportunities, and threats.
Environmental scan is the method in which the data related with happenings and function taking place in internal and external surroundings of organization.
These measures are taken for planned development of new product so that it can provide support in finding out strategic role it will play in future direction and portfolio of an organization.