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The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota's hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

- generic branding.- brand extensions.- copyrights and trademarks.- brand awareness.
- brand associations.

User Hdante
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1 Answer

5 votes

Answer:Brand Awareness

Explanation: Toyota has been a household name when talking about automobiles. It has a lot of brands in the market and they have all been tested and trusted.

User Orique
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