Question

The fact that Mercedes-Benz is known by three Chinese names in Asia—peng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland China—illustrates the importance of developing different ________ for global markets.

cultural
differences
pricing
strategies

Answer 1

Communications Strategies

Step-by-step explanation:

Marketing communication strategy is where a business creates the right marketing message to the right consumers through the right medium at the right time. The strategy's focus is to drive sales to the company to maximize profits. Its fundamental goal is to get the customers' attention and to entice them to the company.

Communication strategy revolves around understanding the target clients' market. Research of the target customers' demographics and create marketing messages around them. Mercedes-Benz has studied its market in Asia. It has come up with three names to try and entice its customers in the region. Mercedes-Benz is using the local language to comm