Question

Clembor AgroSciences, an agrochemical company, mainly focuses on selling its products in rural markets. The company promotes goodwill by sending teams of salespeople to instruct farmers on the right usage of the products and responding to their agriculture-related queries. In this scenario, Clembor AgroSciences is engaged in _____.

Answer 1

Answer: missionary selling

Explanation: In simple words it refers to the method of personal selling under which the sales person do not tries directly to sell the commodity to purchase the customer but provides him or her the information which guides the decision to purchase.

In the given case, Clembor is trying to persuade the farmers by providing them with the information to how to use the product correctly.

Hence from the above we can conclude that the company is engaged in missionary selling.