Question

Nadira stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, she asked them what they bought and how they came to the decision to buy that item. What form of research was Nadira most likely conducting?

Answer 1

In-depth interview

Step-by-step explanation:

Nadira is conducting a type of qualitative data collection called in-depth interview. In research methodology, in-depth interview is conducted by seeking information face to face from respondents. In some cases, it is done over call or mails for geographically dispersed population.

In case of face to face interview, questions can be asked based on the response from the audience, thereby obtaining in-depth information from them.